Democratizing Access to Justice
AI-Powered Legal Document Preparation for Small Claims Court
Investment Opportunity
$100,000 for 10% Equity
Pre-Seed Round
The Access to Justice Crisis
No Legal Help
Low-income Americans receive inadequate or no legal help for civil legal problems
Source: Legal Services Corporation, 2022Faced Legal Issues
Of low-income households experienced at least one civil legal problem in the past year
Source: LSC Justice Gap Report, 2022Turned Away
Of requests for legal help are rejected due to limited resources at legal aid organizations
Source: Legal Services Corporation, 2022The Cost Barrier
Traditional Legal Services:
- • Attorneys charge $350/hour
- • Total cost: $2,000-$5,000+ for simple cases
- • Months-long wait times
- • Can't even represent you in small claims court (CA law)
The Result:
Billions of dollars in uncollected debts. People give up on legitimate claims—not because they don't have a case, but because they can't afford a lawyer. This creates a massive, underserved market.
The Billion-Dollar Opportunity
Total Addressable Market
California: $936M/year (74,855 cases × $12,500). Nationwide: $6.1B+ potential
Source: CA Courts Statistics 2024Underserved Americans
92% of low-income Americans (74% experiencing issues) = 92M+ potential users nationwide
Source: LSC 2022Annual CA Filings
Small claims cases filed in California per year (FY 2022-23) at $12,500 max per case
Source: CA Courts 2024Market Validation
• 70-80% settlement rate after demand letter (industry standard) proves demand letters work
• 95% of civil cases settle pre-trial - our platform captures this entire funnel
• California-first strategy: 74,855 annual cases = proof of concept before national expansion
• Scalable nationwide: All 50 states have small claims courts with similar processes
Lawzuit: AI-Powered Access to Justice
What We Do
Lawzuit combines AI technology with licensed legal document assistants to prepare professional small claims court documents at a fraction of traditional costs.
- ✓Free Demand Letters: AI-generated, legally-compliant documents
- ✓$199 Court Filing: Complete SC-100/SC-104 prep + filing + service
- ✓Automated Tracking: Deadlines, notifications, third-party audit logs
- ✓Licensed LDAs: California-certified document assistants validate everything
The Numbers
vs. $2,000-$5,000 attorneys
90-100% cost savings
to create demand letter
vs. weeks waiting for lawyer
settle after demand letter
Industry-standard success rate
Why This Works
California law prohibits attorneys from representing clients in small claims court (CA Code of Civil Procedure § 116.530). When attorneys charge $2,000-$5,000 for "small claims help," they're just preparing documents—the exact same thing we do with AI for $0-$199.
We're not competing with lawyers. We're replacing a broken, overpriced document preparation process with AI + human oversight.
Revenue Model & Unit Economics
Revenue Streams
1. Free Demand Letters ($0)
Lead generation + viral growth. 70-80% settle here = customer success without revenue (builds trust + network effects)
2. Court Filing Service ($199)
Full-service filing for 20-30% who need to escalate. 70%+ gross margin (AI reduces labor costs)
3. Future: Settlement Processing (Planned)
2-5% transaction fee on settlements processed through platform. Massive upside potential.
Unit Economics
* Based on 30% conversion to paid tier, 70%+ gross margin, repeat usage
Why This Model Scales
- • $0 CAC via free tier: Demand letters are lead gen, not charity. Users who succeed tell others.
- • AI scales infinitely: Marginal cost of each demand letter approaches $0 as volume increases
- • Network effects: More users = more data = better AI = better outcomes = more users
- • Viral loop: Defendants become plaintiffs for other disputes (built-in referral mechanism)
Our Defensible Moat
🚀 First-Mover Advantage
We're the first AI-powered small claims platform in California. Network effects kick in early: more users = better data = harder to replicate.
💾 Proprietary Data
Every case processed trains our AI. Competitors starting from scratch can't match our optimization without thousands of cases worth of data.
📋 Legal Templates
Our demand letter and court form templates are tested, optimized, and proven to work. Building this knowledge base takes years of legal expertise.
🏛️ Regulatory Compliance
Licensed California LDAs, strict compliance with unauthorized practice of law statutes. High barrier to entry for competitors.
Competition Analysis
| Feature | Lawzuit | Attorneys | LegalZoom | DIY |
|---|---|---|---|---|
| Cost | $0-$199 | $2K-$5K | $300-$500 | $0 |
| AI-Powered | ✓ | ✗ | ~ | ✗ |
| Court Filing Included | ✓ | ✓ | ✗ | ✗ |
| Speed to Document | 10 min | Weeks | Days | Hours |
| Free Tier | ✓ | ✗ | ✗ | ✓ |
Current Traction & Key Metrics
Platform Status: Live & Operational
Full Platform Launched
www.lawzuit.com
AI Document Gen
Live & tested
Court Integration
SC-100/SC-104
Payment Processing
Stripe integrated
Customer Acquisition Cost
Free tier drives organic growth
Gross Margin Target
AI automation drives efficiency
Average Transaction
10x cheaper than alternatives
Pre-Revenue Focus: Product-Market Fit
We're in the critical product-market fit phase. Platform is live, technology works, legal compliance is in place. Investment will fund initial user acquisition, measure conversion rates, and validate unit economics at scale before aggressive growth.
Growth Strategy & Customer Acquisition
Phase 1: California Domination (Year 1)
- •SEO Dominance: Target high-intent queries ("California security deposit lawsuit", "small claims court California", "demand letter template")
- •Content Marketing: Auto-generated blog posts from real cases (SEO gold mine)
- •Viral Loop: Defendants receive professional demand letters with Lawzuit branding → become plaintiffs for other disputes
- •B2B Partnerships: Tenant unions, consumer advocacy groups, community legal aid
Phase 2: National Expansion (Year 2-3)
- •Multi-State Launch: Texas, Florida, New York, Illinois (largest small claims markets)
- •API Integrations: Court e-filing systems for automated submission
- •Affiliate Network: Attorneys refer cases they won't take (10% commission)
- •Enterprise: Property management companies, debt collection agencies use our platform
Customer Acquisition Channels
Organic (60%)
SEO, content marketing, viral loop, PR
Partnerships (30%)
Legal aid referrals, tenant groups, consumer orgs
Paid (10%)
Google Ads (high-intent keywords only)
Competitive Moat Expansion
Every case processed strengthens our moat: more data → better AI → higher settlement rates → more referrals → network effects. First-mover advantage compounds over time. By Year 2, we'll have 10x the case data of any competitor.
3-Year Revenue Model
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Total Users | 2,500 | 15,000 | 50,000 |
| Paid Conversions (30%) | 750 | 4,500 | 15,000 |
| Revenue per Paid User | $199 | $199 | $199 |
| Total Revenue | $149,250 | $895,500 | $2,985,000 |
| Gross Margin (70%) | $104,475 | $626,850 | $2,089,500 |
| Operating Expenses | $180,000 | $350,000 | $750,000 |
| Net Profit / (Loss) | ($75,525) | $276,850 | $1,339,500 |
Conservative Assumptions
- • 30% conversion to paid tier (industry avg: 20-40%)
- • $199 average transaction (no price increases assumed)
- • 70% gross margin (AI automation reduces labor)
- • No revenue from future settlement processing fees
- • California only (no multi-state expansion revenue)
Path to Profitability
- • Year 1: Investment in product, team, initial marketing
- • Year 2 Q3: Breakeven at ~10,000 total users
- • Year 3: Profitable with $1.3M+ net income
- • Year 4+: Multi-state expansion, exponential growth
Investment Return Scenario
$100K for 10% equity implies a $1M pre-money valuation. Conservative projections show:
- • Year 3 revenue: $2.98M (3x valuation in revenue alone)
- • Year 3 net profit: $1.34M (positive cash flow, self-sustaining)
- • Exit multiple: SaaS companies exit at 5-10x revenue = $15M-$30M valuation by Year 3
- • Investor return: 15-30x on $100K investment in 3 years
$100,000 Investment Allocation
Product Development
$30K- • AI model training and optimization ($10K)
- • Multi-state form templates ($8K)
- • Court e-filing API integrations ($7K)
- • Platform infrastructure/hosting ($5K)
Marketing & Growth
$35K- • SEO content creation ($12K)
- • Paid advertising (Google Ads) ($15K)
- • Partnership development ($5K)
- • PR and media outreach ($3K)
Team & Operations
$25K- • Part-time licensed LDA ($10K)
- • Customer support contractor ($8K)
- • Legal compliance review ($5K)
- • Operations/admin ($2K)
Reserve & Contingency
$10K- • Emergency operational expenses
- • Unforeseen legal/compliance costs
- • Opportunity fund for partnerships
18-Month Runway
$100K provides 18 months of runway to achieve product-market fit, validate unit economics, and reach breakeven.
Key Milestones (18 Months):
- ✓ 2,500+ total users
- ✓ 750+ paid conversions
- ✓ $149K revenue generated
- ✓ Validated unit economics
- ✓ Product-market fit proven
- ✓ Ready for Series A fundraise
Why This Budget Works
Lean startup approach: AI automation keeps marginal costs near zero. Free tier drives organic growth (no paid acquisition needed after initial boost). Platform is already live and operational. This $100K is pure fuel for growth, not building from scratch.
Who's Building This
Founding Team
Lawzuit combines legal expertise, technology innovation, and entrepreneurial execution to disrupt the access-to-justice market. Our team brings decades of combined experience in legal services, AI/ML, and startup growth.
Legal & Compliance Expertise
- • Licensed California Legal Document Assistants (LDAs)
- • 10+ years small claims court experience
- • Deep knowledge of CA civil procedure
- • Regulatory compliance specialist
Technology & Product
- • AI/ML engineering background
- • Full-stack development (Next.js, Supabase)
- • SaaS product design and UX
- • Scalable infrastructure architecture
Advisory Board (Planned)
Legal Tech Advisor
LegalZoom/Rocket Lawyer alumni to guide scaling strategy
Small Claims Judge
Retired CA judge for procedural validation
SaaS Growth Expert
B2B SaaS operator with 3+ exits
Why We'll Win
Unlike typical legal tech startups run by engineers who don't understand law, or law firms that don't understand technology, we bridge both worlds. We know exactly what documents courts need, how to stay compliant, and how to build AI that actually works for legal use cases.
We're not learning as we go. We're executing a proven playbook with the right mix of legal and technical expertise.
Investment Opportunity
18-Month Runway
✓
Product-Market Fit
✓
Path to Profitability
✓
What You Get
- ✓10% equity in a $6B+ TAM market
- ✓Live, operational platform (not pre-product)
- ✓Experienced team with legal + tech expertise
- ✓Clear path to $3M revenue in 3 years
- ✓15-30x potential return by Year 3 exit
Why Now
- →AI maturity: GPT-4 makes legal doc gen viable
- →Access to justice crisis: 92% underserved
- →Legal tech boom: VCs investing heavily
- →First-mover advantage: No direct competitors
- →Platform ready: Can scale immediately
The Bottom Line
We're solving a $6+ billion problem that affects 92 million Americans. The platform is live, the technology works, and the market is massive. This is your chance to invest in a company that's democratizing access to justice while building a highly profitable SaaS business.
Let's make justice accessible. Together.
Ready to Invest?
Schedule a call to discuss this opportunity, review our detailed financial model, and meet the team.
26565 Agoura Road, Suite 200, Calabasas, CA 91302 USA
Investment Disclaimer: This pitch deck is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. Any such offer or solicitation will be made only through definitive documentation. All financial projections are forward-looking statements based on current assumptions and actual results may vary materially. Past performance does not guarantee future results. Investing in early-stage companies involves substantial risk of loss. Consult with your financial, legal, and tax advisors before making any investment decision.